2024. The Influence of Motivation to Watch YouTube Unboxing & Makeup Haul and The Mediating Role of Parasocial Interaction on Purchase Intention of Cosmetic Products in Women. Social Science and Humanities Journal (SSHJ). 8, 10 (Oct. 2024), 5411–5426. DOI:https://doi.org/10.18535/sshj.v8i10.1392.