Abstract
A press conference is one of the primary responsibilities of a public relations (PR) officer in an organization or institution, with the main objective of building a positive image through formal meetings with journalists to disseminate information. Press conferences are also conducted by the Public Relations Division of the West Java Regional Police (Polda Jabar) to foster public trust and establish the police as friends and protectors of society. This study aims to explore the experiences, motives, and interpretations of journalists from the West Java Regional Police press corps regarding press conference activities. The research employs a qualitative method with Alfred Schutz's phenomenological approach, using primary data obtained through interviews with journalists from the West Java Regional Police press corps. The informants were selected using a purposive sampling technique. The findings indicate that motives are divided into two categories: past motives ("Because of motive") and future motives ("In order to motive"). The past motives refer to the reasons why journalists attend press conferences, which include gaining viewership, maintaining media presence, obtaining information about criminal cases, and ensuring media sustainability. The future motives relate to the objectives journalists aim to achieve through press conferences, such as assisting in building a positive image of the West Java Regional Police as a friendly and protective institution, combating negative news and hoaxes, and expanding their journalistic knowledge. Furthermore, journalists' interpretations of press conferences are shaped by their experiences within the West Java Regional Police press corps, influencing their perceptions of the press conferences held by the Public Relations Division of Polda Jabar
Keywords
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