BUSINESS INCUBATION AS THE MAIN SUPPORT TRANSFORMATION OF INDONESIAN SME DIGITAL CULTURE
Abstract
This study aims to find a digital culture transformation strategy for MSME actors in Indonesia so that MSMEs can continue to develop in various situations and conditions of society. The Covid-19 pandemic has made it difficult for MSMEs to purchase raw materials or sell their products. The development of digital culture is a must for MSME, considering that currently, MSMEs feel the era of the industrial revolution 4.0. In addition, the Covid-19 pandemic is a trigger for MSMEs to start the transformation of digital culture immediately. The digital MSME culture will be formed when many MSME actors use digital MSME continuously. To realize this digital culture transformation, we need to prepare digital infrastructure evenly distributed throughout the archipelago and collaborate with universities to organize digital MSME-based business incubators.
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