ACCUMULATING CULTURAL VALUES IN VIETNAM’S EXPORT PRODUCTS
Abstract
Exporting goods and services is a common activity in the current era of economic and international integration. In recent years, Vietnam has achieved remarkable results in export activities. For instance, in the first six months of 2024, Vietnam attained an export turnover of USD 190.1 billion, a 14.5% increase compared to the same period last year. Contributing to this growth is the export of cultural products, including conical hats, áo dài (traditional Vietnamese dress), and Vietnamese art performances abroad; as well as welcoming international tourist groups to visit Vietnam’s culturally significant historical and architectural sites. In the following article, after exploring Vietnam’s cultural values and the current state of accumulating these values in Vietnam’s export products, several solutions are proposed to further promote this activity in the future.
References
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2. A.A. Radughin (ed.) (2002), Encyclopedia of Cultural Studies, Institute of Cultural and Art Studies, Hanoi, p. 165
3. Minh Anh (2023). Enhancing the Competitiveness of Cultural Products, https://nhandan.vn/tang-suc-canh-tranh-cua-cac-san-pham-van-hoa-post782503.html
4. Aramex.vn (2024), What is Export? Related Information about Export, https://aramex.vn/xuat-khau-la-gi.html/
5. Aztraining.vn (2023), What is Culinary Culture: Factors Affecting Global Cuisine, https://aztraining.vn/van-hoa-am-thuc-la-gi/
6. Hoang Chi Bao (2009), The Value System of Traditional Vietnamese Culture in Renewal and Integration, https://tapchicongsan.org.vn/web/guest/nghien-cu/-/2018/2279/he-gia-tri-van-hoa-truyen-thong-viet-nam-trong-doi-moi-va-hoi-nhap.aspx
7. Ministry of Culture, Sports and Tourism (2018), Circular No. 4225/VBHN-BVHTTDL dated September 18, 2018 Regulating the Management of International Trade in Goods Subject to Cultural Industry Management by the Ministry of Culture, Sports and Tourism, https://thutucxuatnhapkhau.vn/thong-tu-4225-vbhn-bvhttdl/
8. Ministry of Culture, Sports and Tourism (2024), Helping Youth to Love and Be Proud of Traditional Cultural Values, https://bvhttdl.gov.vn/giup-gioi-tre-them-yeu-va-tu-hao-ve-nhung-gia-tri-van-hoa-truyen-thong-20240408152950946.htm
9. Bao Chau (2012), When Theaters “Fish” for Foreign Visitors, https://baophapluat.vn/khi-cac-nha-hat-cau-du-khach-ngoai-post86004.html
10. Linh Chi (2024), The Billion-Dollar Power of the Asian Cultural Industry, https://baophapluat.vn/suc-manh-ty-do-tu-cong-nghiep-van-hoa-chau-a-, tpost501803.html
11. Government (2016), Decision No. 1755 by the Prime Minister on the Strategy for Developing Vietnam’s Cultural Industries until 2020 with a Vision to 2030, https://vanban.chinhphu.vn/default.aspx?pageid=27160&docid=186367
12. Nguyen Trong Chuan (2024), Guiding Cultural Values for the Younger Generation in the Context of International Integration Today, https://www.tapchicongsan.org.vn/web/guest/van_hoa_xa_hoi/-/2018/909602/dinh-huong-gia-tri-van-hoa-cho-the-he-tre-trong-boi-canh-hoi-nhap-quoc-te-hien-nay.aspx
13. The Cong (2022), Making Handicrafts a “Pioneer” in the Cultural Industry: Steps Needed for a Breakthrough, https://bvhttdl.gov.vn/de-thu-cong-my-nghe-tro-thanh-mui-nhon-nganh-cong-nghiep-van-hoa-phai-co-nhung-buoc-di-kien-quyet-de-tao-dot-pha-20221010084349412.htm
14. Nguyen Van Cuong (2023), Promoting Cultural Value through Architectural Works, https://baothainguyen.vn/van-hoa/202306/phat-huy-gia-tri-van-hoa-qua-cac-cong-trinh-kien-truc-3fe1fd1/
15. Dinh Dung – Thu Huong – Nhat Khoi (2023), The Vietnamese Ao Dai from Cultural Symbol to Tourism Economic Value, https://congthuong.vn/longform-ao-dai-viet-nam-tu-bieu-tuong-van-hoa-den-gia-tri-kinh-te-du-lich-276442.html
16. Ta Quang Đong (2020), Developing Cultural Products and Services to Promote Vietnam’s Image to the World, https://www.tapchicongsan.org.vn/web/guest/van_hoa_xa_hoi/-/2018/818302/phat-trien-cac-san-pham%2C-dich-vu-van-hoa-de-quang-ba-hinh-anh-viet-nam-ra-the-gioi.aspx
17. Pham Duy Duc (2021), Building the National Value System and Vietnamese Cultural Values in the Era of International Integration, https://thoxuan.thanhhoa.gov.vn/web/trang-chu/tin-tuc-su-kien/xay-dung-he-gia-tri-quoc-gia-he-gia-tri-van-hoa-viet-nam-trong-thoi-ky-hoi-nhap-quoc-te
18. Pham Duy Duc, Pham Thu Giang (2022), Developing the Market for Cultural Products and Services in Vietnam Today, https://www.tapchicongsan.org.vn/web/guest/van_hoa_xa_hoi/-/2018/825041/phat-trien-thi-truong-san-pham-va-dich-vu-van-hoa-o-nuoc-ta-hien-nay.aspx
19. Easyexport.vn (2023), The Journey of Vietnamese Handicrafts to the World – EEA 07, https://easyexport.vn/hanh-trinh-vuon-ra-the-gioi-cua-thu-cong-my-nghe-vie/
20. Hanoimoi.vn (2024), Cultural Industry: Part 2: Challenges on the Path to the Global Market, https://hanoimoi.vn/bai-2-gian-nan-duong-ra-bien-lon-637770.html
21. Lan Huong (2013), Vietnamese Ao Dai Around the World, https://toquoc.vn/ao-dai-viet-nam-tren-the-gioi-99208643.htm
22. Bui Hoai Son (2022), Vietnamese Cultural Values from National, Regional, and Ethnic Perspectives, https://www.tapchicongsan.org.vn/media-story/-/asset_publisher/V8hhp4dK31Gf/content/gia-tri-van-hoa-viet-nam-nhin-tu-cac-chieu-canh-gia-tri-quoc-gia-vung-mien-toc-nguoi
23. Bui Hoai Son (2024), Developing Cultural Industries and Building Markets for Cultural Products and Services, https://tuyengiao.vn/phat-trien-cac-nganh-cong-nghiep-van-hoa-va-xay-dung-thi-truong-san-pham-dich-vu-van-hoa-153938
24. Bui Hoai Son (2023), Expert Perspective: Addressing the “Bottleneck” to the Development of Vietnam’s Cultural Industry, https://quochoi.vn/pages/tim-kiem.aspx?ItemID=82554
25. Pham Hong Thai, Nguyen Thi Tham, Ha Thi Lan Phi (2016), Cultural Technology in Japan and South Korea, Social Sciences Journal of Vietnam No. 8 (105) – 2016, pp. 82-90, https://www.jstor.org/stable/24670340
26. Bui Quang Thanh (2023), Some Discussions on the Value System of Vietnamese Culture, https://tapchicongsan.org.vn/web/guest/van_hoa_xa_hoi/-/2018/828715/mot-so-luan-ban-ve-he-gia-tri-van-hoa-viet-nam.aspx
27. Thanh Thanh (2024), Exploiting the Potential for Exporting Handicrafts, https://baophapluat.vn/khai-pha-tiem-nang-xuat-khau-hang-thu-cong-my-nghe-post503323.html
28. Thesaigontimes.vn (2024), Dialogue: Exporting Culinary Culture as a Gateway for Agricultural and Seafood Exports, https://thesaigontimes.vn/doi-thoai-xuat-khau-van-hoa-am-thuc-don-duong-cho-xuat-khau-nong-thuy-san/
29. The CafeF (2019), How Strong is Vietnam’s “Culinary Culture Export”?, https://tapchicongthuong.vn/xuat-khau-van-hoa-am-thuc--cua-viet-nam-manh-den-muc-nao-64936.htm
30. TTXVN (2023), Unique Traditional Theater Forms, https://chinhsachcuocsong.vnanet.vn/nhung-loai-hinh-san-khau-truyen-thong-doc-dao/25163.html
31. Binh Minh (2024), Exporting Culture and the “Gap” in Trade Promotion, https://vietnamnet.vn/xuat-khau-van-hoa-va-khoang-trong-xuc-tien-thuong-mai-2257073.html
32. Hong Nhung (2021), The Economic Power of the U.S. Viewed Through the Role of Culture and Art, https://bvhttdl.gov.vn/suc-manh-kinh-te-my-nhin-tu-vai-tro-cua-van-hoa-va-nghe-thuat-20211011151138948.htm
33. Teams of reporters (2024), Efforts to Position Vietnamese Pho Abroad, https://nhandan.vn/nhung-nguoi-no-luc-dinh-vi-pho-viet-o-nuoc-ngoai-post802333.html
34. Vu Trong Lam (2023), Culture as a Key Driver for Economic Development, https://www.tapchicongsan.org.vn/web/guest/kinh-te/-/2018/827251/van-hoa-la-dong-luc-quan-trong-de-phat-trien-kinh-te.aspx
35. Ninh Loc (2023), International Impressions of Water Puppetry, Bamboo Circus, etc., https://www.phunuonline.com.vn/dau-an-quoc-te-cua-mua-roi-nuoc-xiec-tre-a1507644.html
36. Thai Ninh (2009), Lack of a Coordinated Policy for Exporting Cultural Products, https://daibieunhandan.vn/van-hoa/Thieu-chinh-sach-dong-bo-ve-xuat-khau-van-hoa-pham-i179837/
37. Bich Ngoc (2023), Developing the Cultural Industry - Lessons from Several Countries, https://consosukien.vn/phat-trien-nganh-cong-nghiep-van-hoa-kinh-nghiem-mot-so-nuoc.htm
38. Tran Ngoc Them (2014), Cultural Issues: Theory and Application (Revised Edition), Culture - Arts Publishing House, Ho Chi Minh City, pp. 211, 211
39. Tran Ngoc Them (2016), The Value System of Vietnam from Tradition to Modernity and the Path to the Future, Culture - Arts Publishing House, Ho Chi Minh City, pp. 38, 39
40. F.H.Fichter (1973), Sociology, Saigon, p. 173.
Authors
[1]
“ACCUMULATING CULTURAL VALUES IN VIETNAM’S EXPORT PRODUCTS”, Soc. sci. humanities j., vol. 8, no. 09, pp. 4780–4805, Sep. 2024, doi: 10.18535/sshj.v8i09.1296.
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