Psychosocial Factors Influencing Ghanaian Young Women Choice of Panties
Abstract
The purpose of this study was to identify the psychological and social cultural factors influencing young women choice of panties in Ghana. The study purposively selected 217 final year students in the University of Cape Coast for the study. The data was collected from the respondents using a Likert scale questionnaire, and it was descriptively analysed using mean, standard deviation, and percentages. The study revealed that young women are aware of the diverse uses of panties, but quiet a number of them are also unaware, causing them to use a limited range of styles of panties. The study found that comfort is prioritized over sex appeal, with psychological factors such as interest and confidence guiding their choices. The study also revealed that young women choose panties based on the occasion. Moreover, cultural norms and fashion trends were found to play significant roles, while family and ethnic background had lesser influence on the choice of panties among young women. The study therefore recommended that manufacturers and retailers should consider diversifying their panty offerings to better accommodate the varied preferences and needs of young women. This could involve expanding options for different styles, materials, and designs that prioritize both comfort and sex appeal.
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