Social Justice and Russo-Ukrainian War: A Facial Expression Analysis of a Television-Mediated Emotional Reaction
Abstract
The ongoing Russo-Ukrainian War devastated civilians’ lives, amounting to ever-increasing casualties. As time went on, the once-active support from Western countries began to diminish. Because most people hear of the tragedy through television news, the aim of this research is to produce empirical evidence that can be used to devise strategies to bridge potential supporters and victims to help civilians weather the storm. A total of 66 people participated in the research, and a combination of regression and facial expression analysis was used. The result showed that people’s sensitivity to social justice is explained by the number of children they have and the depth of their friendship. In other words, having someone to love positively influences one’s perception of social justice. Also, people were most likely to be engaged, sentimental, and feel sad when they watched the video content televising the destruction of homes in war-stricken regions.
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