Analysis of the Weekend Market Event in the Context of the New Normalisation of the Coronavirus Situation

Abstract

The Weekend Market event is a scheduled occurrence, taking place on Saturdays and Sundays.The objective of this event is to stimulate economic growth in the context of the prevailing circumstances related to the new normal coronavirus (Covid-19).The present study aims to ascertain the operational procedures employed by Salapak Microshop Bandung City in the context of the novel Coronavirus (Covid-19) pandemic, with a view to understanding their approach to the management of the Weekend Market. The research method utilises qualitative case studies. The results of the research on the process of running the event at the research stage include its purpose as a means of promoting UMKM products, targeting the people of Bandung, and forming internal and external committee structures and responsibilities.The design stage encompasses the generation of concepts and the identification of activities to be incorporated within the event, including the organisation of decorations, the selection of speakers and performers, the determination of the venue, and the creation of posters. The planning stage involves the establishment of technical organisations in accordance with health protocols, while the coordinating stage entails the convening of regular meetings with both internal and external parties, as well as the utilisation of WhatsApp groups for coordination purposes.The evaluation stage, meanwhile, is characterised by the organisation of evaluation meetings with both internal and external parties.