Administrative Hegemony, As A Panacea For Improving Sanitation Marketing In Nigeria. A Study Of Ebonyi State, Nigeria.

Abstract

Sanitation marketing is an emerging field that applies social and commercial marketing approaches to scale up the supply and demand for improved sanitation facilities. Concerns about enduring low rural sanitation figures in Nigeria prompted a series of studies providing insight into overall sector performance, sanitation demand and existing supply chains. The fact remains that one of every two people who lacks access to improved sanitation practice open defecation. The rural sanitation coverage in Nigeria is quite low where about 3 percent of the poorest quintile in rural areas has access to sanitation. In effect, at least about 180 million disease episodes and about one million premature deaths occur annually. Observations have shown that, among all developmental goals embarked upon by our various governments; improved sanitation is not given the attention it deserves. This should, as a matter of urgency receives far greater priority attention from governments and other development partners. This exploratory study will use the mixed methods like in-debt interviews, focus group discussions.