THE EFFECT OF FINANCIAL LITERATURE ON CONSUMPTIVE BEHAVIOR IN CALL OF DUTY MOBILE GAME PLAYERS
Abstract
This study aims to measure the consumptive behavior of Call of Duty: Mobile (CODM) game players who are members of the game player community. This behavioral measure was analyzed from their level of financial literacy and financial behavior. This study uses quantitative methods with data processing methods using a structural equation model with SmartPLS tools. The sample of this research is game players who are selected by non-probability sampling method with purposive sample technique. The final sample used in this study was 120 respondents.
The results of the study indicate that the level of financial literacy and financial behavior has a positive effect on the consumptive behavior of CODM game players. This research contributes to the development of research on the consumptive behavior of game players and can be used as an early warning system for game users to better control their consumptive behavior.
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